If you wish to straighten wavy or curly hair, then you can turn to Japanese hair straightening for the same. If you wish to own shiny, sleek straight hair then Japanese hair straightening is the solution you have been looking for. However, you need to keep in mind that Japanese hair straightening is subjected to bit of controversy as well. The only problem associated with Japanese hair straightening is that it can damage your hair if you do Japanese hair straightening in the wrong fashion. Only experienced hair stylists are supposed to do Japanese hair straightening.

Therefore, it is extremely important to be aware of the advantages and disadvantages of Japanese hair straightening. This will help you to make up your mind. You will be able to gauge if you are indeed making the right decision. We are more than happy to share the knowledge we possess regarding the same. Read on to find out more about this.

hair treatment

Popularity of Japanese hair straightening

  • Japanese hair straightening is also referred to as thermal reconditioning.
  • It was hugely popular in the New York City post 2000s. Everyone went crazy about it back then.
  • When it comes to women with curly hair, they are always envious about straight hair. For them it sounded like a procedure which is nothing short of miracle.
  • All that you had to do was to visit the nearest hair style salon. They will do the chemical treatment for a certain amount of money. And you will walk away with super slick straight hair! It was that simple!
  • And this hair will stay straight until it grows again.

Shift in popularity

It was hugely popular for a long time post 2000s. Eventually the popularity spread to other parts of the country. But the popularity of shiseido hair straightening suffered when Brazilian hair straightening made foray into the mainstream. As for Brazilian hair straightening, it uses formaldehyde and keratin. The popularity of Japanese method suffered as Brazilian method rose to prominence. But the popularity of Brazilian method didn’t stay the same for very long. There were reports about the amount of formaldehyde used in the Brazilian method. As the result, they failed to latch on to the popularity. And who benefitted? Well, you already know the answer. Thanks for the bad press for Brazilian method, Japanese method became popular again. And today, you can get Japanese hair straightening in almost all the cities. You will come across those Korean and Japanese salons where you can get it done. You will find them everywhere.

How does it work?

Since we have covered the popularity of shiseido hair straightening method, let’s move on to other topics. We are going to find out how it works. You have to rely on a special solution for this to work. In order to do this, you will apply this solution on your hair. How does the solution work? Well, the solution will break down the bond of the hair strands, which provides the shape. Finally, you will get the straight hair with the help of flat-iron. Today, shiseido hair straightening is really popular.